Zinfra
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The divested servicing arm of infrastructure asset owner, Jemena, we were briefed to develop everything from Zinfra’s brand strategy and logo, to the website and advertising
By understanding that procurers were putting their brand (personal and company) into the hands of a supplier, developed the positioning and line, Building Reputations, that formed the foundation of a compelling client testimonial campaign featuring AusNet, Fortescue Metals Group and South East Water among others
Designed and conducted qualitative research to test and refine Zinfra’s customer-facing value proposition to ensure on-going commercial success
We engaged Sue to help develop our brand strategy. The insight and clarity Sue brought to the project allowed us to achieve laser like focus in our targeting. The power of this work has fundamentally changed the direction of the business, with great results.
Erin Lynch – GM Marketing & Sales at Kingswim
Haymes Paint
Sue’s approach is highly collaborative and focused on delivering creative solutions that deliver results
Sue Clohesy – Category Marketing Manager – Office Papers, Australian Paper
Bega Cheese
