Patties Foods

–

Herbert Adams had to attract new consumers to the supermarket freezer if it was to achieve sales targets

This audience was unlikely to respond to any tangible message, so a beautifully crafted visual concept designed to evoke a visceral response to what is ostensibly a frozen supermarket pie hit the spot, achieving a 16% ROI and a 57% increase in dollar sales of the hero slow-cooked range in the same period versus year ago

True to the objective, 49.8% of Herbert Adams sales growth was delivered by buyers who were new to the category

 

We engaged Sue to help develop our brand strategy.  The insight and clarity Sue brought to the project allowed us to achieve laser like focus in our targeting. The power of this work has fundamentally changed the direction of the business, with great results.

Erin Lynch – GM Marketing & Sales at Kingswim

Haymes Paint

Sue’s approach is highly collaborative and focused on delivering creative solutions that deliver results

Sue Clohesy – Category Marketing Manager – Office Papers, Australian Paper

IODM