IODM
anything
As a start-up FinTech, IODM came to me for help with brand strategy and corporate identity. Firstly, we needed to clearly communicate what the product did for users, and during the workshop, landed on the proposition
Rein in Receivables.
We quickly decided this was the brand line and used it to inform a stand out logo using a reindeer and hot pink, which allowed this new player to punch above its weight in terms of attention. This proved to be the case based on the response to their livery at the Xero conference in Queensland.
![](https://www.suepeden.com.au/wp-content/uploads/2017/06/IODM_2-1170x766.jpg)
![](https://www.suepeden.com.au/wp-content/uploads/2017/06/IODM_4-1170x766.jpg)
![](https://www.suepeden.com.au/wp-content/uploads/2017/06/Screenshot-2017-06-16-16.41.04.png)
![](https://www.suepeden.com.au/wp-content/uploads/2017/06/Screenshot-2017-06-16-16.41.15.png)
Patties Foods
![](https://www.suepeden.com.au/wp-content/uploads/2017/06/patties-archive.jpg)