Bega Cheese

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Threatened with delisting from Coles, and later, the launch of a competitive natural cheese from Kraft, we identified and harnessed the powerful insight that it’s harder to turn your back on someone you know

By introducing consumers to the farmers and allowing them to tell their story, we build a bond that took Bega to the number one branded cheese

This campaign won a prestigious Effie (Effectiveness Award) from The Communication Council